Kounter-fit was established in 2006 as a reaction to the common practices in the clothing industry. As in most industries the interests of clothing companies and individuals working in them often clash with accountability, transparency, authenticity and solidarity.
Kounter-fit is a study into providing an alternative business model, a model that puts nature's interests first.

All profits that are made through our operations are invested in protecting and preserving natural habitats through our kounter-act initiatives which you can check out under the kounter-act header on this website.

Coming from the clothing industry the people who created kounter-fit are committed to use their experience and knowledge to offer a proper alternative. Alternatives are a condition for freedom of choice to exist.

Nobody at kounter-fit is financially dependent of the operations of kounter-fit which prevents personal interests clashing with the brand’s philosophy. As an independent brand we do not have to please shareholders and investors, we owe responsibility to only our consumers, partners and ourselves.

Check out our partners to see who has been supporting us. Thier contributions have been vital for making kounter-fit reality.

Contact: We are accountable for our actions and we strive for total transparency about all operations of our organisation. Please contact us at propaganda@kounter-fit.com.

Join our Facebook group here to give feedback on design concepts, to submit your own designs or just to spark some healthy controversy.